May 21, 2019

Blog Your Way To A Busier Pilates Studio

You are a business owner. You have found the best web designer. He/she has made your page, and when you review the website in the toolbar you see the word blog.

You pause for a moment. You’ve read blogs. You’ve even learned from blogs. But never in your life have you identified as a blogger. You’ve heard that blog posts help the world find your amazing business, but how in the world are you going to think of something to write about on a regular basis? Where are you going to get these ideas? What about time? Who has the time to put together these essays?

I have been there. I own a Pilates studio, and the first time I saw the word blog on our website, I had the same sense of panic. But then I realized something. I loved talking about Pilates, and even more I loved getting geeky about Pilates. If a client asked me about the knee joint, I could go on for hours with fascination about the intricacies of knees. And it only took me a little while for me to understand that this geekiness is what google needed from me to recognize my expertise and authority in the local Pilates market. Time was still a problem. I was teaching pilates after all, but over the course of a year, I found a few formulas to make the writing a little easier:

1

Joints

Pick a joint, describe it’s anatomy, then pick three to five favorite exercises for this joint, and tell your audience why you love them. Then snap a couple of pictures of these exercise and you’ve got yourself a blog post

2

Clients

Case study - You know those wonderful sessions where you feel the magic of Pilates and see your client’s body changing before your very eyes. Document it with your words and a picture and you’ve got a case study blog post.


  • What was the goal of the session?
  • How did your thinking create a workout?
  • What was the result?
  • What was the magic?

3

Challenge

Pick a hard Pilates exercise and challenge every client to accomplish this exercise as best they can. Take Pictures, Videos and tell a story for each client’s accomplishment and you have a studio challenge blog post. 


4

Lifestyle

We all understand that Pilates will change a person’s lifestyle. We are healthier and happier when moving our bodies. Outline how might one can take the concepts of Pilates to other parts of their lives. Give tips and tricks to bring the magic of Pilates to everything you do


5

Sports

Pick a sport and write about the ways that Pilates will help improve the athlete that plays that sport.  Golf, Horse Back Riding, Skiing, Swimming, Tennis and Dance are all great examples.


6

Anatomy

Pick an exercise and get nerdy. Write about the muscles, bones, and joints involved.  This posts will appeal to the clients who like a deeper understanding



These 6 topic ideas can lead to countless blog posts and these posts will help with the content creation. But if you're still undecided about the value of blogging to your marketing strategy, take a look at these 7 statistics. 


7 Statistics on Why You Should Be Blogging

  • Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
  • Companies that blog have 55% more website visitors. (Source: Simple Marketing Now)
  • 82% of marketers who blog get positive ROI. (Source: HubSpot)
  • Top three ways bloggers drive traffic to their posts: Social Media Marketing; Search Engine Optimization; Email Marketing. (Source: Orbit Media)
  • You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website (Source: Tech Client)​
  • Blogs have been rated as the 5th most trusted source for accurate online information. (Source: Searching Engine People)
  • 94% of people who share posts do so because they think it might be helpful to others. (Source: Ad Pushup)


Leave your comments below if you found this helpful, and feel free to leave a link to your Pilates blog.

About the author 

Katrina Hawley

When not teaching clients, other teachers or dance students you will find Katrina playing with her cats Uncle Louis and Sadie Grace, hiking, cooking or listening to political podcasts while playing games on her phone.

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